Success story
Here’s how I contributed to a 30% sales increase for e-commerce retailer Hudson Reed:
Issue
Hudson Reed were experiencing a dip in sales: some products within their heating range weren’t performing well in Germany. That meant re‑translating old German product descriptions that hadn’t been updated in years. A simple touch-up wouldn’t have sufficed because we also needed to consider the brand’s new tone of voice.
Process
The challenge was handling high volumes of content in a short time frame. I re‑wrote the product descriptions and worked with a company-internal proofreader to make sure the result was of high quality as well as accurate from a product point of view. We met the tight deadlines and achieved consistency across all the content.
Outcome
Following several weeks of hard work to re‑create these product descriptions, the merchandising department reported a 30% increase in sales for this particular product group. The new tone of voice and style also matched the rest of the website better once the re‑translation project was complete.
Feedback
“Belinda reviewed and improved existing listings that have resulted in a 30% sales increase for this product group. Key to us is her ability to understand technical products quickly with minimal instruction and produce high-quality content with a local flavour rather than a purely literal translation from English. She hit all deadlines, and her friendly and helpful nature blended seamlessly with the existing team.”
Richard, Hudson Reed
Burnley, UK
View the online magazine here
Let’s work together
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Tell me about your business goals, and I’ll get back to you with a quote so we can start making things happen.
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