Content Style Guide
(available in English and German)

A strong international brand presence starts with consistency and a distinct tone of voice.
Having a content style guide helps you do just that.
Benefits of having your own style guide document:
Consistency across all internal and external communication channels thanks to clearly defined guidelines.
A local feel through customisations that make sense for your business – from the form of address to gender-neutral language specifications.
Confidence in your marketing content with none of the guesswork every time someone writes or translates for your brand.
Ready for a custom style guide that works for you?
Let’s work together
Does this sound familiar?


It’s still early days for your brand, and you haven’t given its tone of voice that much thought – until now!

You like the idea of finally having a rulebook for your marketing comms, but you don’t know where to start.

You know that a style guide is the right next step, but you need input from someone who’s created one before.
Let’s work together
Your custom style guide is right around the corner!
Say Hello to consistent marketing content that shows off your brand’s unique personality!
Send me an email and tell me about your brand. Once I’ve gathered the necessary information, I’ll get back in touch with the first draft of your content style guide.
Let’s work together


Why choose me?
I’ve been supporting international brands in their localization journey ever since launching my marketing translation business in 2019.
Studying my clients’ style guides is a crucial part in creating top-notch work!
I also help my clients create their own style guides and adapt existing ones for new markets.
To get your tone of voice right, I take the time to understand your brand and document everything in one comprehensive reference piece: your content style guide!
content style guide pricing
My content style guide service packages
I price my style guide service by project to suit your exact needs.
Here’s a rough estimate to give you an idea about pricing:
Basic touch-up
€180
+VAT
This is for you if:
You have an outdated English or German content style guide that could do with some TLC.
Let’s start
New language version
€300
+VAT
This is for you if:
You have a content style guide for your domestic market and need a separate one for your target market next.
Let’s start
From scratch
€400
+VAT
This is for you if:
You don’t have a content style guide yet and need a whole new one in English or German.
Let’s start
The prices I charge include all necessary research, check-in calls/emails, one round of revision and the tech and tools I use to get the job done.
I also collaborate with a graphic designer to give your content style guide an on-brand look and feel. This step is included in the service unless you specify otherwise. You also have the option to choose a format that works for you (e.g. PDF document, Canva slides, PowerPoint presentation).
To request your content style guide or ask a question, please email me at: hello@belinda-grace.com
Client testimonials
“Any organisation that hires Belinda will benefit from her special ability to empathise with brand interests.”

Anastasiia, Founder of handbag atelier SIM
Manchester, England
“Belinda produced a comprehensive style guide covering all aspects of language for my brand. This has been super helpful for consistency, and a go-to resource when working with freelancers.”

Anna Woolliscroft, Writer and Journalling Guide
Stoke-on-Trent, England
Looking for similar results?
Let’s work together
FAQs
Do you have any questions about my content style guide service? Have a look at some frequently asked questions.
If you don’t find what you’re looking for, please email me at hello@belinda-grace.com
What exactly is a content style guide, and how does it differ from a tone of voice guide?
Many people use “(content) style guide” and “tone of voice guide” interchangeably, but they’re not quite the same.
A content style guide defines the rules for written content within your business. It covers grammar, punctuation, spelling, terminology – including off-brand words – and formatting preferences for numbers, dates, and more.
Will you use the Oxford comma in your English communications? Should your German communication use du or Sie? Your content style guide will answer these and many other questions.
A tone of voice guide focuses on how your brand communicates with your (external) audience. For instance, should it sound playful or strictly professional? These choices shape your brand’s personality and how customers perceive and interact with it.
Some companies include their tone of voice guidelines within their broader content style guide. I do the same in my service, so you have everything writing-related in one place!
Is your style guide service right for me?
My style guide service is right for you if you’re looking to achieve consistency in your marketing communications to build trust with your audience while showcasing your brand’s personality.
I help you create your content style guide in English and German. To make it look nice, I work with a graphic designer. This service is included in the offer unless you specify otherwise. You also have the option to choose a format that works for your brand (e.g. PDF document, Canva slides, PowerPoint presentation).
How much does your content style guide service cost?
My content style guide service is custom, which allows me to cater to your needs. Once I have all the relevant information about your brand, I’ll be happy to quote a project rate.
You can find rough pricing information above to help guide you in your decision-making.
How long does it take you to work on my content style guide?
This depends on the level of service you’re looking for, such as updating an existing content style guide or creating a new one.
Once I have all the relevant information about your brand, I can tell you how long I expect the work to take. As a rule of thumb, I usually estimate between 2 to 4 business days.
Let’s work together
The quickest way to get in touch is via email:
Tell me about your business goals, and I’ll get back to you with a quote so we can start making things happen.
Speak to you soon! 😊
