Here’s how I helped Urban Outfitters target their trendy and self-expressive consumer base in Germany:

Success story

Here’s how I helped Urban Outfitters target their trendy and self-expressive consumer base in Germany:

Issue

Urban Outfitters UK needed a German translator with copywriting skills to localise emails, web copy and app notifications. The English original copy was great for spreading festive cheer – but its puns and cultural references only worked in the UK.

Process

To catch the attention of German trendsetters, I relayed the English copy for a German-speaking audience. Deadlines were tight, but between the on-point organisation of the UO team and my translation and transcreation method mix, we hit the mark.

Outcome

I’ve worked with Urban Outfitters several times since 2020 and enjoy translating their fashion-forward content. By giving UO’s festive marketing content a creative adaptation into German, I helped the brand delight their German-speaking customers.

Feedback

“Belinda was an absolute star and helped us out at short notice when we needed German translations at Urban Outfitters. She came in with an amazing can-do attitude and was a joy to work with. She translated emails, push notifications and web copy to an exceptional standard without any grammar mistakes and in a tone that sounded natural to our audience. We were so happy with her copy and can’t wait to work together again in the future."

Lizzie, Urban Outfitters

London, UK

View the online magazine here

Let’s work together

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Tell me about your business goals, and I’ll get back to you with a quote so we can start making things happen.

Speak to you soon! 😊